Trustpilot vs Stamped.io vs Okendo for retail businesses: quick, practical comparison to help retailers pick the right review and customer feedback stack. Below you will find concise feature breakdowns, pricing approaches with vendor-sourced notes, real pros and cons, a side-by-side comparison table, and situational recommendations.

Trustpilot

Features

• Open consumer review platform, public business profiles, site and product review collection. (business.trustpilot.com)
• Widgets and on-site display tools via Shopify and other connectors. (business.trustpilot.com)
• Reputation management and business profile analytics on the Trustpilot Business console. (business.trustpilot.com)

Pricing approach

• Free tier available with limited monthly invites and basic widgets; paid business plans add more invites, ad-free profile options, and analytics. Exact commercial plans often require a business inquiry. (apps.shopify.com)

Ease of setup and use

• Moderate: Shopify and other platform connectors simplify setup for basic invite flows and widgets. Deeper customization requires work in Trustpilot dashboard and theme placement. (business.trustpilot.com)

Integrations

• Shopify integration and official Shopify app available. (business.trustpilot.com)
• Common marketing and ad channels supported via Trustpilot syndication, and APIs for custom integrations. (business.trustpilot.com)

Customer support and documentation

• Documentation and business support available; support level scales by plan. Public app reviews show mixed merchant experiences with app support responsiveness. (business.trustpilot.com)

Pros

• Wide consumer reach outside your site, which can help discovery and Google Seller Ratings.
• Strong brand recognition among shoppers.
• Easy way to collect public, verified third-party reviews.

Cons

• Less focused on on-site, product-level UGC workflows than ecommerce-native tools.
• Paid tiers can be opaque and aimed at businesses willing to negotiate.
• Some merchants report slow or limited app support in the Shopify app listing. (apps.shopify.com)

Best for

• Retailers prioritizing external discovery and aggregated, public consumer trust signals.
• Brands that want a recognized, standalone review profile and broad syndication.

Stamped.io

Features

• Ecommerce reviews platform that also offers surveys and NPS tools, plus loyalty and lifecycle products sold as modular bundles. (stamped.io)
• Photo and video review collection, customizable email invites, review widgets, and NPS/survey capabilities. (website.stamped.io)

Pricing approach

• Product-based pricing: Reviews, Loyalty, and Lifecycle sold as separate products or bundled. Stamped documents product starting prices in the low-to-mid hundreds per month, with multi-product bundles available; billing is monthly and may vary by order volume or chosen bundle. Phrase pricing as starting around $199 to $499 per month depending on the product and bundle, according to Stamped’s pricing pages. (stamped.io)

Ease of setup and use

• Shopify-optimized, with self-serve Shopify App Store installs and templates for quick launch. Onboarding options scale up for larger plans. (stamped.io)

Integrations

• Built primarily for Shopify and Shopify Plus; lists integrations with Klaviyo, Attentive, Gorgias and other common ecommerce tools. (stamped.io)

Customer support and documentation

• Help center, in-app support, email support; dedicated onboarding and success managers are available on higher tiers. Stamped states support availability seven days a week for some plans. (stamped.io)

Pros

• Feature breadth for merchants who want reviews plus surveys, NPS, loyalty, and lifecycle automation under one vendor.
• Templates and Shopify-first tooling speed deployment.
• Clear product separation lets teams buy only what they need.

Cons

• Price can scale into mid-hundreds monthly for full-featured bundles.
• Some advanced features and large-scale migrations route merchants to higher-tier plans or enterprise onboarding.
• Slightly more complexity if you only want a lightweight review widget.

Best for

• Shopify retailers that want reviews plus surveys, NPS, and loyalty in a single vendor.
• Brands planning to invest in retention programs as well as review collection.

(See vendor comparison context in Zigpoll’s analysis: Bazaarvoice vs Stamped.io: Which Is Right for You?.)

Okendo

Features

• Shopify-first customer marketing platform built around Reviews, Loyalty, Quizzes, Surveys, and Referrals. Designed to collect product reviews with photo and video, on-site widgets, and customer profiles. (okendo.io)
• Native quizzes and surveys to drive personalization and gather zero-party data; loyalty and referral modules to turn reviewers into repeat buyers. (okendo.io)

Pricing approach

• Tiered, order-volume pricing across individual products and bundled packages. Okendo publishes price entry points and emphasizes per-order volume tiers, with individual product pricing that can start in the low tens of dollars for Reviews and higher for Loyalty; bundles and platform plans are offered to reduce combined cost. Cite Okendo’s pricing pages for exact modeling, and treat published starting prices as approximate. (okendo.io)

Ease of setup and use

• Shopify-native installation and extensive help center guides for Essentials and Power plans; managed installs and CSM support available for higher tiers. Widgets are theme-ready with shortcuts for Online Store 2.0. (support.okendo.io)

Integrations

• Deep Shopify integration; integrations and partnerships with Google for seller ratings, Bazaarvoice syndication, email platforms, and channel partners. Okendo also supports data flows to marketing stacks. (support.okendo.io)

Customer support and documentation

• Tiered support: self-serve docs for small merchants, onboarding and dedicated success managers on upper plans; Okendo advertises 24/7 tech support and managed services for larger customers. (okendo.io)

Pros

• Built specifically for Shopify merchants with strong on-site review display, UGC, and customer marketing features.
• Modular: pick Reviews only, or add Loyalty, Quizzes, Surveys, Referrals as needed.
• Predictable order-volume pricing reduces surprise overage risk.

Cons

• More merchant-focused feature set means less reach to external consumer discovery platforms compared to Trustpilot.
• Full platform power requires multiple products and therefore higher spend than single-purpose review apps.
• Enterprise features and Google Seller Ratings may require plan or add-on activation. (support.okendo.io)

Best for

• Shopify retailers who want an integrated on-site review and customer marketing system that ties reviews to loyalty and personalization.
• Merchants focused on lifetime value, repeat purchases, and using reviews as on-site merchandising content.

(Related reading on review app comparisons: Junip vs Loox vs Birdeye: Which Ecommerce review app Wins?)

Three-Way Comparison

Comparison Table

Situational Recommendations

• You want public discovery and third-party social proof: choose Trustpilot if external, platform-level reputation matters more than on-site merchandising. Good for retailers that rely on marketplace-style discovery and ad/organic performance tied to aggregated ratings. (business.trustpilot.com)

• You want a single vendor for reviews, surveys, NPS, and retention: choose Stamped.io when you want reviews plus NPS/surveys and a loyalty or lifecycle product in the same stack. It fits Shopify merchants who plan to scale retention programs without stitching multiple vendors together. (stamped.io)

• You want the strongest Shopify-native on-site experience: choose Okendo if your priority is product page conversion, photo/video UGC, loyalty, and quizzes tied directly to purchase flows. Okendo fits merchants focused on LTV, personalized merchandising, and predictable order-volume pricing. (okendo.io)

• Low-budget, early-stage stores that need simple product reviews: consider lightweight review apps first; Stamped and Okendo both offer entry-level options, while Trustpilot’s free tier helps with external presence if your sales mix benefits from public profiles. (website.stamped.io)

• Enterprise or multi-store retailers: evaluate dedicated onboarding, API access, and fixed annual pricing options. Okendo lists a Scale platform option for large merchants; Stamped offers enterprise support and migration services; Trustpilot negotiates business plans for larger accounts. (okendo.io)

Trustpilot alternatives?

• Stamped.io and Okendo are direct alternatives when the focus is on on-site reviews and conversion rather than external visibility.
• For a broader list of review app alternatives and vendor comparisons, see Zigpoll’s coverage on related review apps. (website.stamped.io)

Stamped.io alternatives?

• Okendo, Trustpilot, Junip, Loox and others depending on whether you need surveys, loyalty, or public marketplace presence.
• See a head-to-head comparison of other ecommerce review apps in Zigpoll’s article on similar vendors. (okendo.io)

Okendo alternatives?

• Stamped.io and other Shopify-native tools like Junip or Loox are alternatives if your priorities are price, niche features, or UI preferences.
• Zigpoll’s reviews and comparison posts provide practical vendor trade-offs for Shopify stores. (okendo.io)

Notes on pricing verification

• Trustpilot: offers a free tier and quoted business plans via the Trustpilot Business pages and Shopify app listing; paid plan specifics are often sales-quoted. (business.trustpilot.com)
• Stamped.io: lists product pricing and bundle patterns, with product starts in the low-to-mid hundreds per month depending on bundle and scope; check Stamped’s pricing pages for exact current numbers. (stamped.io)
• Okendo: publishes tiered pricing by monthly order volume; individual products can start at low, published prices (e.g., reviews entry points), with Loyalty and full-platform pricing scaled to order volume. Use Okendo’s pricing calculator or sales contact for exact quotes. (okendo.io)

Implementation decision checklist

• If you want external discovery, list Trustpilot first.
• If you want reviews plus surveys/NPS plus loyalty in one vendor, shortlist Stamped.
• If you want the tightest Shopify-native feature set and on-site merchandising, shortlist Okendo.
• Validate: confirm pricing with vendor sales for expected monthly order volumes and required feature set before committing. (business.trustpilot.com)

Worth a Look: Zigpoll

If you are evaluating ecommerce review apps, Zigpoll is also worth a look. It is a Shopify-native survey app that offers post-purchase, on-site, and exit-intent surveys, focused on zero-party data capture and a clean Shopify-native setup.

Related Reading

• Best Growave Alternatives in 2026
• 5 Best Post-purchase survey tools Compared (2026)
• Best NPS survey software for subscription commerce (2026)