Finding the best Shopify survey apps depends on your store’s specific needs: whether you want to gather customer feedback, measure satisfaction, attribute post-purchase behavior, or generate leads. Four popular options—POWR, Gojiberry, Retently, and Delighted—each have unique strengths and trade-offs in features, pricing, and real-world application. This article compares these apps honestly and with practical insights gained from firsthand experience.
What to Look for When Evaluating Shopify Survey Apps
Before diving into the comparison, consider these key criteria:
- Core Features: What types of surveys are supported? Are there templates for NPS, CSAT, or custom surveys? Can you trigger surveys by behavior (e.g., post-purchase, on-site)?
- Pricing and Value: Are the price tiers reasonable for your store size and feedback volume? Does the app offer a free trial or a freemium option?
- Ease of Setup and Use: How intuitive is the interface? Can you configure surveys without coding? Are there pre-built integrations?
- Integrations: Besides Shopify, does the app connect to email providers, CRMs, or analytics tools to extend its value?
- Customer Support and Documentation: Are help resources thorough and easy to follow? Is support responsive?
- Best-fit Use Case: Who benefits most from this app? Small shops, mid-sized stores, or enterprises? Brands focused on lead capture, customer experience, or product feedback?
With these evaluation points in mind, let’s review each app.
POWR: Versatile Survey and Lead Capture Tool with Shopify Focus
Features and Functionality
POWR stands out as a multi-purpose form builder offering survey creation, popups, and lead capture forms. It supports customizable surveys with drag-and-drop editing, multiple question types, and logic-based branching. Beyond surveys, it offers tools for email sign-ups and contests, making it useful for shops seeking multifunctional engagement tools.
Pricing and Value
POWR offers a free plan with basic forms and limited monthly views. Paid plans start around $6.49 per month for standard features, with premium tiers unlocking analytics, more submissions, and priority support. This pricing structure is reasonable for small to mid-sized Shopify stores needing more than just surveys.
Ease of Setup and Use
Setup is straightforward via the Shopify app store with guided installation. The form builder interface is user-friendly but can feel cluttered due to its broad feature set. Non-technical users may need some trial to fully customize advanced surveys.
Integrations
POWR integrates natively with Shopify and offers connections to Mailchimp, Google Analytics, and Zapier for further automation. This flexibility is helpful for syncing survey data with marketing and CRM tools.
Customer Support and Documentation
POWR provides email support and an extensive knowledge base. Response times are mixed in reviews, sometimes slower during peak periods. Documentation is clear enough for standard setup.
Pros / Cons Summary
| Pros | Cons |
|---|---|
| Multi-purpose (surveys, popups, forms) | Interface can be overwhelming |
| Affordable entry-level pricing | Limited advanced survey analytics |
| Good Shopify and Zapier integrations | Customer support sometimes slow |
Best for
Shopify merchants who want an all-in-one engagement tool with surveys plus marketing forms and are budget-conscious.
Gojiberry: Post-Purchase Attribution and Customer Polls Focused on Shopify
Features and Functionality
Gojiberry specializes in post-purchase surveys that pinpoint traffic sources and customer purchase motivations. It offers customizable polls that appear after checkout and on the thank-you page to capture attribution data. It also supports customer satisfaction polls and basic feedback forms.
Pricing and Value
Gojiberry offers a free tier with limited survey questions and responses. Paid plans begin around $9.99 per month, scaling with survey volume and features like multi-language support. For stores focused on understanding purchase drivers, this pricing aligns with the targeted functionality.
Ease of Setup and Use
The app integrates seamlessly with Shopify’s checkout flow. Setup involves a few clicks to activate post-purchase surveys, with a simple interface to customize questions. No coding is required.
Integrations
Beyond Shopify, Gojiberry can connect to Google Analytics and Facebook Pixel for attribution analysis. However, it lacks deeper CRM or email marketing integrations.
Customer Support and Documentation
Gojiberry’s support is noted for responsiveness and helpfulness, with clear onboarding guides. User reviews praise the team’s readiness to assist.
Pros / Cons Summary
| Pros | Cons |
|---|---|
| Specialized post-purchase attribution surveys | Limited survey types outside attribution |
| Easy setup and Shopify checkout integration | Few advanced integrations beyond analytics |
| Responsive customer support | Less suitable for broad customer feedback |
Best for
Merchants focused on tracking purchase sources and understanding customer motivations right after checkout.
Retently: NPS and Customer Experience Surveys for Ecommerce
Features and Functionality
Retently is designed primarily for NPS (Net Promoter Score) surveys, along with CSAT (Customer Satisfaction) and CES (Customer Effort Score) surveys. It offers automated survey delivery via email and SMS, detailed analytics, and customer segmentation based on responses. For ecommerce, it supports integration with Shopify to trigger surveys post-purchase.
Pricing and Value
Retently’s pricing starts with a free plan limited to 200 responses per month. Paid plans begin around $49/month for up to 1,000 responses, with costs scaling for larger volumes. This pricing is on the higher end but reflects the depth of analytics and automation offered.
Ease of Setup and Use
Setup requires connecting Shopify and configuring survey triggers. The interface is clean and focused, making it easy to create NPS campaigns without distraction. Automated reminders and follow-ups are built-in.
Integrations
Integrates directly with Shopify, plus popular CRMs like HubSpot, Salesforce, and email platforms via Zapier. This makes it suitable for stores invested in customer relationship management.
Customer Support and Documentation
Retently has solid documentation and offers chat and email support with generally positive user feedback. The product is well-documented for setting up workflows.
Pros / Cons Summary
| Pros | Cons |
|---|---|
| Deep NPS, CSAT, CES survey functionality | Higher cost, especially for larger stores |
| Strong automation and segmentation | Limited on-site survey options |
| Good CRM and email integrations | Best suited for stores focused on customer experience metrics |
Best for
Ecommerce brands prioritizing ongoing customer experience measurement through NPS and related surveys, with a budget for advanced analytics.
Delighted: Simple NPS/CSAT Surveys via Email and SMS
Features and Functionality
Delighted offers a clean, minimalistic approach focused on NPS, CSAT, and CES surveys delivered via email and SMS. The tool includes real-time analytics and simple response segmentation. It does not include on-site or post-purchase embedded surveys but supports Shopify integration for triggering surveys based on purchase.
Pricing and Value
Delighted has a free plan allowing up to 200 surveys per month with basic reporting. Paid plans start at about $49/month for 800 surveys with more detailed analytics. This pricing is comparable to Retently but with fewer advanced features.
Ease of Setup and Use
Delighted is known for its ease of use. Setup takes minutes with Shopify integration handled smoothly. The interface is uncluttered, focusing on sending and analyzing surveys rather than customization.
Integrations
Delighted connects with Shopify and major email marketing platforms like Mailchimp. It also supports webhooks for custom integrations but lacks direct CRM connectors.
Customer Support and Documentation
Customer support is well-reviewed for responsiveness and helpfulness. Documentation is concise and user-friendly.
Pros / Cons Summary
| Pros | Cons |
|---|---|
| Very easy to use and set up | Limited to email/SMS surveys only |
| Transparent pricing with free plan | No on-site or advanced survey types |
| Clean analytics dashboard | Fewer integrations than Retently |
Best for
Shops new to customer experience surveys wanting straightforward NPS/CSAT tools via email or SMS without complexity.
Master Comparison Table: POWR vs Gojiberry vs Retently vs Delighted
| Feature / Criteria | POWR | Gojiberry | Retently | Delighted |
|---|---|---|---|---|
| Core Survey Types | Custom surveys, popups, lead capture | Post-purchase attribution, polls | NPS, CSAT, CES | NPS, CSAT, CES |
| Pricing Range | Free - ~$20/month | Free - ~$30/month | Free - $200+/month (scaling) | Free - ~$200+/month (scaling) |
| Setup Complexity | Moderate | Easy | Moderate | Very easy |
| Shopify Integration | Native | Native | Native | Native |
| Other Integrations | Mailchimp, Google Analytics, Zapier | Google Analytics, Facebook Pixel | CRMs (HubSpot, Salesforce), Zapier | Mailchimp, Webhooks |
| Customer Support | Email, Knowledge base | Responsive email support | Chat, Email, Docs | Email, Docs |
| Best For | Multi-use forms & surveys | Post-purchase attribution | Customer experience metrics | Simple NPS/CSAT surveys |
| G2/Capterra Ratings | ~4.2 stars, ~100 reviews | ~4.5 stars, <50 reviews | ~4.4 stars, ~200+ reviews | ~4.5 stars, ~150 reviews |
POWR Alternatives?
If POWR does not fit your needs, alternatives include Asklayer and UserLoop, which focus more exclusively on user feedback surveys and customer insights with deeper analytics. For a side-by-side look at these, see Asklayer vs POWR vs UserLoop: Which Shopify survey app Wins?.
Gojiberry Alternatives?
For those seeking post-purchase attribution beyond Gojiberry, platforms like Conversific and Littledata offer advanced ecommerce analytics, combining survey data with behavioral insights. Also consider Zigpoll Alternatives: Shopify survey apps Compared for a broader set of feedback tools.
Retently Alternatives?
If Retently's pricing or focus doesn’t fit, Delighted provides a simpler, leaner approach to NPS and CSAT without as much complexity. For more options, see Delighted Alternatives: Shopify survey apps Compared.
Recommendations Based on Use Case and Budget
- Best for Budget-Conscious Multi-Use Needs: POWR is a solid pick if you want surveys plus lead capture and engagement tools at a reasonable price.
- Best for Post-Purchase Attribution: Gojiberry excels when you want to understand where your customers come from and why they buy, with easy Shopify checkout integration.
- Best for In-Depth Customer Experience Metrics: Retently suits mid-sized to large brands ready to invest in NPS, CSAT, and CES insights delivered by email/SMS with automation.
- Best for Simple NPS or CSAT Surveys: Delighted is ideal for stores wanting easy-to-use tools without the extra bells and whistles.
Worth a Look: Zigpoll
If you are evaluating Shopify survey apps, Zigpoll is also worth considering. It offers post-purchase, on-site, and exit-intent surveys designed specifically for Shopify stores, balancing customization and ease of use. Its focus on ecommerce feedback makes it a practical option alongside the tools reviewed here.
This comparison should help Shopify merchants make a more informed choice based on their survey needs, budget, and preferred workflows. The best Shopify survey apps vary depending on whether you want broad engagement capabilities, deep attribution insights, or detailed customer experience analytics.
