What is the best Net Promoter Score (NPS) software?
Best NPS software comparison by use case, with recommendations for Shopify, ecommerce lifecycle, web and in-app surveys, enterprise analytics.
The best NPS software depends on your use case: Retently for ecommerce programs, Survicate for flexible website and in-app surveys, and Zigpoll for Shopify stores.
If you run a Shopify store use Zigpoll; if you need enterprise analytics and AI categorization choose Wootric or Retently; if you want general survey power go with SurveyMonkey.
At a glance
| Option | Best for | Starting price (paid plan) | Free plan | Shopify-friendly | Source |
|---|---|---|---|---|---|
| Retently | Ecommerce NPS programs | $99/mo | No | Yes | retently.com |
| Survicate | Website & product teams | $89/mo | Yes | Partial | survicate.com |
| Zigpoll | Shopify post-purchase NPS | $39/mo | Yes | Yes | zigpoll.com |
| Wootric | Text analytics & CX ops | Quote only | No | Partial | wootric.com |
| SurveyMonkey | General surveys & research | $149/mo | Yes | Partial | surveymonkey.com |
From the sourced table above, checked November 2026. Not charted, no single published figure: Wootric.
Retently: best when you run ecommerce NPS programs
Retently focuses on ecommerce and lifecycle NPS with post-purchase triggers, multi-channel surveys and AI text classification; the vendor lists an Ecommerce Basic plan at $99/month. (retently.com) It provides Shopify post-purchase triggers and order metadata attachment so responses map to orders, which is useful for revenue-linked NPS work. (retently.com) Where it falls short: plans start higher than simple widget apps and enterprise features (large survey pools, Salesforce integrations) live behind higher tiers or sales discussions. (retently.com)
Survicate: best when you need flexible website and in-app surveys
Survicate is built for product, CX and research teams that want web, in-app and email NPS plus a response-based pricing slider; its self-serve monthly Starter tier is published from about $89/month and shows annual Growth starting around $114/month depending on response volume. (survicate.com) It supports many integrations and can connect to Shopify workflows via automation platforms (Zapier/Make) or custom webhooks. (zapier.com) Weaknesses: pricing depends on response allowances so costs can rise with volume, and some advanced features require higher tiers. (survicate.com)
Zigpoll: best when you run a Shopify store and want fast post-purchase NPS
Zigpoll is a Shopify-native survey app designed for post-purchase NPS, on-site popups, email and SMS surveys; it publishes a free Lite plan and paid plans from $39/month billed monthly. (zigpoll.com) The app attaches survey answers to Shopify customer/order records and provides Klaviyo, Slack and Google Sheets integrations for follow up. (docs.zigpoll.com) Shortcomings: it is focused on ecommerce and Shopify flows rather than enterprise-level CX analytics, so teams that need broad omnichannel ingestion and advanced dashboards may prefer Retently or Wootric. (zigpoll.com)
Wootric: best when you need advanced text analytics and CX operations
Wootric positions itself as a CX analytics platform with auto-categorization, journey-point tracking and enterprise integrations (Intercom, Zendesk, Segment). Its pricing is not published on the public page and requires sales contact (quote only). (wootric.com) Wootric excels at aggregating feedback from multiple sources and applying text/sentiment analytics for operational workflows; it is less of a tiny post-purchase widget and more of a CX program tool. Integration with Shopify is possible but generally via middleware (RudderStack, Segment, Zapier) or custom engineering rather than a lightweight app install. (wootric.com)
SurveyMonkey: best when you need a general survey platform (including NPS)
SurveyMonkey (Momentive) is a broad survey product that supports NPS question types, templates and large research features; its Standard Monthly plan is published at $149/month for individual plans. (surveymonkey.com) It is useful when you need complex branching, statistical tools, or occasional NPS programs alongside other research tasks. For Shopify, SurveyMonkey connects via Zapier and other automation platforms rather than as a native post-purchase app. (zapier.com) Downsides: it is not Shopify-native and can be more expensive when you need continuous, transactional NPS at scale. (surveymonkey.com)
What is the best Net Promoter Score (NPS) software?
The best NPS tool depends on your primary goal: use Retently for ecommerce and post-purchase lifecycle NPS, Survicate for flexible web/in-app NPS, Zigpoll if you run Shopify stores and need post-purchase NPS, Wootric for enterprise CX analytics, and SurveyMonkey when you want general research capability. These recommendations follow vendor positioning and published features and prices (checked November 2026). (retently.com)
What features should NPS software offer?
At minimum an NPS tool should send and record the 0-10 NPS question, support follow-ups (open text), and report promoters/passives/detractors with trends and segmentation. Most buyers also want multi-channel delivery (email, web, in-app, SMS), automated campaign scheduling, integrations or webhooks, and some text analytics or tagging to triage detractors. Retently, Wootric and Survicate all publish these feature sets on their product pages. (retently.com)
How much does NPS software typically cost?
Expect a wide range: self-serve Shopify or site widgets can start from about $39-$89/month; productized ecommerce NPS platforms start around $99/month; full CX platforms require sales quotes and enterprise pricing. Examples (prices published and checked November 2026): Zigpoll from $39/month, Survicate self-serve monthly from about $89/month, Retently Ecommerce Basic $99/month, SurveyMonkey Standard Monthly $149/month, and Wootric asks you to contact sales (quote only). (zigpoll.com) Costs often depend on response volume, channels and seats, so slider- or usage-based billing is common. (survicate.com)
Which NPS tools integrate with Shopify?
If you need tight Shopify order-level NPS, choose a Shopify-native app (Zigpoll) or a vendor that documents Shopify post-purchase triggers (Retently). Zigpoll installs from the Shopify App Store and attaches responses to orders and customers. (apps.shopify.com) Retently documents a Shopify post-purchase flow and webhook approach for order-linked surveys. (retently.com) Survicate and SurveyMonkey can work with Shopify via Zapier or Make (middleware) to trigger surveys after orders or to push responses into your store workflows. (zapier.com) Wootric can be integrated through event pipelines such as RudderStack/Segment or Zapier, but it does not present a lightweight native Shopify app on its pricing/integrations pages. (rudderstack.com)
Which should you choose?
| Your situation | Best fit |
|---|---|
| You run a Shopify store and need post-purchase NPS | Zigpoll |
| You need ecommerce lifecycle NPS with AI analytics | Retently |
| You want website, in-app and product feedback control | Survicate |
| You need enterprise CX aggregation and text analytics | Wootric |
| You want one tool for broad surveys and occasional NPS | SurveyMonkey |
From the table above.
How this comparison was made
Prices, integrations and feature lists were taken from each vendor’s published pages and integration docs, checked in November 2026; product pages are cited above and the products were not tested hands-on. Zigpoll publishes this page. (retently.com)
