Alternatives to Qualtrics and Medallia for website feedback?
Alternatives to Qualtrics and Medallia for website feedback, comparing session replay, heatmaps, microsurveys, widgets and pricing.
Top alternatives are Contentsquare (Hotjar), FullStory, Survicate, Qualaroo, Mopinion and Zigpoll. These cover session replay/heatmaps, targeted microsurveys, persistent feedback buttons, and Shopify-focused ecommerce surveys.
What are the best alternatives to Qualtrics and Medallia for website feedback?
Best picks are Contentsquare (Hotjar’s product line), FullStory, Survicate, Qualaroo, Mopinion, and Zigpoll, each focuses on on-site feedback and behavioral context.
These tools mix visual analytics (heatmaps, session replay) with in-context microsurveys and persistent feedback widgets, so you get both what users do and what they tell you. Vendor pages show product focus and self-serve pricing for teams that want lighter, cheaper website feedback than enterprise VoC platforms. (contentsquare.com)
How do these alternatives compare on features and pricing?
Short answer: they trade depth for price and integrations, Contentsquare and FullStory emphasize session replay + analytics (free starter tiers), Survicate and Qualaroo focus on targeted on-site surveys and feedback widgets at modest self-serve prices, Mopinion targets enterprise VoC with higher starting fees, and Zigpoll is priced and built for Shopify/ecommerce surveys.
|Contentsquare (Hotjar products), Experience Analytics + Voice of Customer, Free tier (200k sessions/month) and Growth from about $39/month (checked Nov 9, 2026). (contentsquare.com)
|FullStory, session replay, heatmaps, guides & surveys, Free tier (30k sessions/month); paid plans quoted by sales for advanced features (checked Nov 9, 2026). (fullstory.com)
|Survicate, targeted website pop-ups, feedback button, in-product surveys, analytics, self-serve plans starting in SMB tiers; published pricing and Shopify support (checked Nov 9, 2026). (survicate.com)
|Qualaroo, Nudges, persistent feedback button/sidebar, exit intent and NPS/CX templates, self-serve plans from low-mid price points (free tier + Essentials/Business tiers; checked Nov 9, 2026). (qualaroo.com)
|Mopinion, enterprise-focused website & app feedback, advanced routing and analytics, published starter pricing from ~€279/month; many features require demo/quote (checked Nov 9, 2026). (mopinion.com)
|Zigpoll, Shopify/ecommerce-first post-purchase, exit-intent and on-site surveys with Klaviyo/Triple Whale integrations; free Lite plan and paid plans from about $29-$39/month (checked Nov 9, 2026). (zigpoll.com)
What changes the answer: if you need enterprise-scale VoC (very large panels, SLAs, multi-channel contact centers) choose Medallia/Qualtrics; if you need pure product-research panels or moderated user tests, use UserTesting or a research panel. Trade-offs are cost vs. capture depth (session replays cost more at scale) and plug-and-play vs. custom integrations.
Which alternatives work well on ecommerce sites and Shopify?
Survicate, FullStory and Zigpoll are explicitly set up to run on Shopify; Survicate provides a Shopify install snippet and guidance for cart/exit triggers, FullStory offers a Shopify App to capture storefront events and (with Shopify Plus) checkout replays, and Zigpoll is a native Shopify app built for post-purchase and on-site ecommerce surveys. Contentsquare’s Experience Analytics also lists ecommerce as a primary use case. (help.survicate.com)
When another choice wins: if you need deep checkout-page capture on Shopify without Plus, note FullStory’s replay limitations on non-Plus checkout pages; if you want turnkey post-purchase attribution and store tagging (Klaviyo, Flow, Triple Whale) Zigpoll and Survicate are faster to deploy. (help.fullstory.com)
Which tools are best for on-site website feedback widgets?
For a persistent feedback widget or sidebar: Qualaroo and Survicate are purpose-built (persistent feedback button, sidebar forms, and targeted Nudges) and include on-site triggers and analytics in self-serve tiers. Contentsquare (Voice of Customer) includes survey widgets alongside heatmaps; Mopinion offers highly custom feedback forms for enterprise workflows; Zigpoll provides Shopify-friendly on-site and post-purchase widgets for ecommerce use. Choose Qualaroo or Survicate for quick setup and low cost, Mopinion for enterprise customization, and Zigpoll where Shopify-native flows and ecommerce integrations matter. (web-staging.qualaroo.com)
What would change your pick: if you need session replay + widget context together, use Contentsquare or FullStory; if you want the highest response rates on purchase flows with built-in Shopify actions (tagging, discounts), prefer Zigpoll or Survicate; if your budget is tight, start with the free tiers of Contentsquare or FullStory and add a survey product. (contentsquare.com)
